UPMAKEUP is the creative studio of Makeup Designer Ivana Pralija. With more than 25 years of experience, I create authentic characters for feature films, television, fashion, editorial and commercial productions worldwide. My work combines beauty, character makeup, hair design, ageing and special effects to transform ideas into believable, story-driven characters. I collaborate closely with directors, actors and creative teams, ensuring every design supports the narrative, enhances the actor’s performance and brings the director’s vision to life. Alongside my work on set, I am dedicated to educating the next generation of makeup artists through professional training, workshops and masterclasses. Based in Zagreb and Ljubljana, I am available for productions worldwide.